Driving efficiency and conversions in debt settlement with Intone AI
San Francisco, USA — GCS, a leading contact center partner specializing in financial services and consumer outreach, partnered with Intone to modernize outbound campaigns, reduce manual workload, and increase efficiency across their call operations.
As GCS scaled, they faced rising pressure to maintain performance while managing agent turnover, training costs, and lead quality. They sought a solution that could reliably run 24/7, drive more output per hour, and deliver consistent, high-conversion conversations. Intone’s AI voice agents proved to be the right answer.
Launching with a hybrid approach — combining human agents and AI — GCS rapidly expanded capacity without adding headcount. AI agents handled qualification and nurturing, while human agents focused on complex closings.
"We compared AI vs human agents in real campaigns — and AI consistently delivered 1.5x higher conversions at 30% lower CPL."
Performance tracked, scaled, and optimized
With Intone’s platform, GCS now monitors and manages AI and human agents in one place. Real-time dashboards track campaign performance, retry attempts, drop-offs, and conversion metrics — all integrated into GCS’s existing dialer and CRM setup.
In just a few weeks, AI agents became the backbone of their qualification funnel:
- 2x more volume handled vs human teams
- 1.5x higher conversion on qualified leads
- 30% lower cost per lead
- 1.5x reduction in training and recruitment costs
- 100% availability — agents run 24/7 without breaks
This setup allowed GCS to gradually shift human agents to focus purely on closing, leading to more specialized, high-performing teams.
Takeaways
- GCS doubled outreach volume using AI
- Conversion rates improved by 1.5x with AI-led qualification
- Unified dashboard for tracking and optimizing performance
- 24/7 availability with no downtime
- Smooth hybrid-to-AI transition freed up humans for closings
Expansion plans and quality commitment
Following the successful rollout, GCS plans to expand their use of Intone AI agents across additional campaigns and states. With growing demand in the debt settlement space, they see AI as a key pillar for future scalability — especially for high-volume qualification flows.
Intone continues to work closely with the GCS team to fine-tune voice flows, integrate custom knowledge bases, and uphold quality with regular performance reviews. The shared goal is to sustain high conversion rates while lowering operational costs — without sacrificing compliance or customer experience.
